Thursday, July 21, 2011

Apple's sales in the first super smartphone Nokia into the world's largest manufacturer

Nokia's second quarter smart phone sales have fallen sharply, Apple's iPhone sales have exceeded sales of Nokia smartphones, thus becoming the world's largest smart phone manufacturer.

Nokia yesterday evening reported second-quarter earnings, Nokia's net loss during the 368 million euros ($ 524 million), revenue fell 7 percent to 93 billion euros ($ 13,243,000,000). Nokia smart phone sales fell 34 percent to 16.7 million. In the last quarter, Apple's iPhone sales of 20.3 million.

In addition, the second quarter, Nokia sold 88.5 million phones, up by 20%. Nokia's average selling price fell 5 percent to 62 euros ($ 88.29), smart phone average selling prices fell 3 percent to 142 euros ($ 202.21).

Therefore, according to calculations by revenue and profit, before Apple has surpassed Nokia to become the world's largest smart phone manufacturer, but four to six months is more than Apple's smartphone sales for the first time Nokia.

Nokia's second-quarter earnings that the crisis in addition to the Apple iPhone, Nokia is facing a huge impact on Android phones. In addition to high-end market, Nokia in developing countries also face a strong challenge from Chinese mobile phone manufacturers.

Nokia CEO Stephen Elop, said second-quarter results that the company faces more challenges than expected, but insisted the renaissance initiative "has begun to have a positive impact on business." He said, "to achieve strategic objectives, the progress is greater than we expected."

Nokia in February reached a strategic cooperation agreement with Microsoft, the latter's Windows Phone software as the main smartphone operating systems. Later this year, Nokia will launch the system based on Microsoft Windows Phone smart phones.

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